Senior UX/UI Designer, Eventbrite — February 2022 - Present

• Redesigned the end-to-end user experience for the Help Center, leading to a 52% increase in usability across principles: User control and freedom (100% improvement); Aesthetic and minimalist design (64% improvement); Consistency and standards (53% improvement)
• Reduced user interface complexity resulting in reduced Customer Experience (CX) friction and contact volume through self-serve resolution (paralleling an AI chatbot integration and customer support design strategy)
  

UX/UI Designer, 10x Genomics — March 2020 - February 2022

• Managed the overlap between Product and Brand design, informing user experience principles and usability/accessibility standards while redefining digital brand standards

Senior Web Designer, Simpson Strong-Tie — January 2018 - March  2020

• Developed clear ideation and digital strategy for automated marketing campaigns across cross-functional teams, creating user flow charts that communicated the user experience while contributing to business goals

• Optimized digital campaigns through A/B testing, resulting in a ~50% increase in open and click-through rates (CTR)

UX/UI Designer, Notary Depot — January 2014 - January 2018

• Completed qualitative user research to identify opportunities to improve digital presence with the establishment of a Design System
• Conducted and analyzed usability tests (tree testing, qualitative research, first click testing) to conceptualize a UX/UI/IA redesign, resulting in a ~25% increase in user traffic, engagement, and retention upon launch

Designer and Developer, Jamie Noon — 2010-2014

• Designed and developed custom web applications utilizing web technologies: Ruby on Rails, HTML, CSS/SASS, JavaScript, and Git
• Conducted targeted usability tests to ensure and continually improve usability across multiple devices and browsers
• Established brand identities, design systems, and marketing collaterals