Building upon the brand's style guide, I led all aspects of visual design and development for web, email, and digital marketing collateral with a focus on the user experience. I redesigned and developed responsive marketing email templates resulting in a ~50% increase in click-through rate (CTR).

• Category: Design and Development
• Technologies: HTML, CSS, Pardot (A/B testing, Variable Tags), Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator

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